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That video has this text explaining what charity:water really is all about:

“Right now 1.1 billion people on the planet don’t have access to safe, clean drinking water. That’s one in six of us. Many communities in developing nations often have a plentiful supply of clean drinking water just below the ground, but no way to get to it. This is where charity: water and their partner organizations come in. Drilling a well can cost from $4,000 - $12,000 USD and many living on less than $1 a day cannot afford one in their community, even if the money is combined.

On 12 February 2009, 100+ international cities will be hosting a Twestival to bring Twitter communities together in an effort to raise money for charity: water. Twestival is organized 100% by international volunteers around the world and 100% of the money raised from these events will go directly to support charity: water projects. By rallying together globally, under short timescales, for a single aim on the same day, the Twestival hopes to bring awareness to this global crisis.

Please support the Twestival efforts for charity: water by making a donation, attending an event or participating in one of our many online fundraising activities.”